Personalization

In tandem with hyper-individualisation, personalization is the shaping of commodities into tailored ones. Because our activities are traceable online, this phenomenon has multiplied in digital life as a mode of preemptive consumption (see: parallel worlds, or the world-picture mediated in conformance with our biased image of it). Personalization is determined by behavior, context, technical, or historical grounds,[1] most often based on correlating our individual behavior with group patterns one fits into. Personalization is operationally comparative (requiring correspondences), and can only work in correlation with group behaviours, patterns and dynamics.

[1] “Personalization”. Wikipedia. Wikipedia.org, (n.d.) Available here.